North Norfolk District Council raised nearly £4,000 in car park fees during its ‘free’ parking weekend before Christmas, prompting further concerns about how the council dealt with promotion of the scheme.
The figure totaling £3,603.20 was revealed in a Freedom of Information request from the North Norfolk Labour Party, who earlier this month complained too many visitors to North Norfolk car parks were still paying on 21/22 December 2014.
Users of social media complained over the weekend that customers were still paying in car parks in Sheringham, Cromer, Holt, and North Walsham. The North Norfolk Labour Party believes more needs to be done on free parking days to ensure visitors to our towns are aware of the scheme and staying to shop in our towns.
The local Labour Party has been critical of the Tory administration’s car parking plans since expensive fees were introduced in 2012.
David Spencer, North Norfolk Labour Party’s spokesperson for North Walsham, said:
“North Norfolk District Council needs to rethink their car parking strategy, this only rubs salt into the wounds for North Walsham where they are proposing to charge for free car parks.
It brings a mockery to these free parking days when nearly £4,000 was raised in revenue. I thought the point of these days was to bring more trade to our town centres, but in North Walsham there was plenty of confusion, and we did not reep the full benefits.
The District Council claims they could not afford to do more to stop visitors paying, but I am sure that there would be a number of willing volunteers in each town who could cover up the parking machines for those weekends.
The council should have made their charitable donation as soon as they realised their mistake, not after this story.”